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Keyword analysis determines which keywords or phrases are most likely to be used by your customers to find your business on the web. The keywords or phrases that best describe your company, products or services are not necessarily the ones used by your potential customers when performing web searches. We can determine for you the keywords that your potential customers are typing into search engines to find your kind of business.

A competitive analysis compares your web presence with the web presence of your competitors. It is important to know which keywords and techniques your competitors are using in order to determine the most cost effective way for you to promote your web site.

These two analyses together help shape an effective web marketing plan. For instance, suppose you have a list of 20 keywords that we determine are used by your market to find your business. All other things being equal, it is more cost effective to achieve good positioning on the keywords that your competitors are not emphasizing, either through keyword optimization or pay-per-click bids. On the other hand, the level of traffic for one of the keywords that your competitor is using may be so high that it is worth the expense of competing with them head-to-head for positioning on that keyword.

These are the kinds of questions that the keyword and competitive analysis will answer for you.

A basic analysis includes at least 3 keywords and 2 competitors. A complete analysis includes at least 15 keywords and 5 competitors.

For each keyword, we provide web traffic levels and current pay-per-click bid levels. For each competitor, we provide an analysis of that competitor on the web and their effectiveness with each web technique and keyword. .

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